After much consultation with the sector, Sounds Australia is excited to announce the launch of a large-scale initiative at Amsterdam Dance Event (October 15 – 20, 2024), one of the most significant gatherings in the world for electronic music and its industry.
A pop-up activation over October 16 and 17, Australia House (ADE) will highlight the talent and global careers of our local dance and electronic community. Over two packed days, Sounds Australia will be facilitating meetings, networking events and press-focused activity, ensuring the pavilion serves as the prime destination to celebrate and connect with Australia’s dance and electronic cohort in market for ADE.
Ranked the third biggest EDM market in the world as determined by Spotify followers, Dance is one of Australia’s most thriving music exports right now, with local artists featuring prominently on festival and club lineups, winning high-profile awards and selling out huge global tours. Capitalising on this burgeoning time for the industry, Sounds Australia is leaning in and looking forward to strengthening pathways between Australia and the rest of the world.
In order for us to best curate activities within Australia House at ADE, please let us know if you are planning to be in Amsterdam during ADE by filling out this short survey:
For Australian artist managers interested in attending ADE, there is specific funding available from the AAM through the Music Australia International Conference Contribution program. Applications are now open, closing on Sunday June 9:
AIR will have similar funding on offer for industry professionals from Australian independent labels. The next round of funding will open in June. For more information, visit’s AIR’s website:
There are also multiple grant programs from Music Australia which are open now, closing on Tuesday July 9:

Funding may also be available from your state government. Please check our Funding page to see which grant programs are currently open:


Sounds Australia, AIR, ARIA and the PPCA are now seeking expressions of interest from Australian independent labels, publishers and distributors to take part in a delegation to attend Indie Week 2024, an independent music-focused conference hosted by A2IM (American Association of Independent Music) from June 10 – 13, 2024 at the Intercontinental Hotel, Times Square in New York City.

A2IM Indie Week is a three-day international conference and networking event aimed at maximising the global impact of Independent music. Featuring keynotes, panels, exclusive networking sessions, and more, the conference has historically drawn an attendance of over 1200 participants from 28 countries. A2IM Indie Week has been running for over 15 years, and is the largest independent music gathering in the world

Indie Week is a member-only conference for record labels and service providers with a strong focus on the exploitation of master recordings, licensing, networking and digital. AIR & Sounds Australia have led Australian delegations to Indie Week since 2013 and we have again been extended an invitation to lead a delegation to Indie Week in 2024.

Sounds Australia will be contributing registration costs for successful applicants – up to the value of $549.99 USD.

Outside of A2IM Indie Week, the Australian delegation will be involved in exclusive networking events and visits to DSPs based in New York City.

Due to limited capacity, we ask all interested parties to show an expression of interest by filling out this survey BY TUESDAY MARCH 26 2024. It shouldn’t take more than 5 minutes to complete.


In trying to ensure that attendees get the most benefit from the conference, we have set some minimum requirements. You will need to satisfy these requirements for your application to be considered. They are as follows:

• Australian attendees are responsible for booking and funding all flights, transfers, insurance and accommodation themselves.

• To apply a label must be an associate, full or distributor member of AIR, an independent member of ARIA, or an Australian independent licensor of PPCA. Due to limited capacity and the small number of invitations, all attending Australian labels must have a catalogue of at least five albums and represent the music of at least three artists. It is expected that they are digitally pro-active and are doing business internationally.

If you have any questions regarding your eligibility please contact Maria Amato via email

The Australian delegation to Indie Week will be co-ordinated by AIR and supported by Sounds Australia, ARIA and PPCA.


Next month, 30 Australian acts will travel to Austin, Texas to showcase in front of music industry from across the world at South By Southwest.

Sounds Australia will produce two showcases at AUSTRALIA HOUSE @ SXSW 2024 presented by The American Australian Association. Located at 77 Rainey St, Sounds Australia’s official showcases offer a chance for those at SXSW to discover a raft of exciting Australian talent. Taking place on Thursday 14th and Friday 15th March, acts will play across two stages from 11am until 6:30pm, highlighting the diverse array of sounds and genres coming out of Australia.

Having previously partnered in 2018, we are thrilled to have BIGSOUND back in AUSTRALIA HOUSE @ SXSW. Held annually in Brisbane, BIGSOUND is one of Australia’s premier music showcase festivals, and in 2024 they will host The BIGSOUND Brunch on Friday 15th March from 10am – 3pm. This is a fantastic opportunity to meet the music industry from Australia as well as see some of the incredible artists who have previously showcased at the event.

We’re incredibly excited that our iconic national radio station triple j will be joining us at SXSW 2024 to capture content and artist interviews, and taking the stories of Australian music success back home to local audiences and fans.

Opening on the Monday of SXSW, AUSTRALIA HOUSE @ SXSW is an all-encompassing Australian experience featuring technology showcases, music performances, keynote speakers and interactive displays by some of Australia’s leading experts in the film, music, thought and innovation sectors. The multi-day activation includes multiple opportunities to engage in panel discussions, showcases and unique food, wine and tourism experiences.


Australia House, 77 Rainey St Austin

Back Yard Stage

11.15 – 11.40am Flewnt & Inkabee
12.00 – 12.25pm Anna Smyrk
12.45 – 1.10pm Keenan Te
1.30 – 1.55pm William Singe
2.15 – 2.40pm Jess Cornelius
3.00 – 3.25pm The Belair Lip Bombs
3.45 – 4.10pm dust
4.30 – 4.55pm breathe.
5.15 – 5.40pm HighSchool
6.00 – 6.25pm Girl & Girl

Front Yard Stage

1.10 – 1.35pm Georgia Maq
1.55 – 2.20pm
 Jamie-Lee Dimes
2.40 – 3.05pm Mia June
3.25 – 3.50pm Emily Barker
4.10 – 4.35pm Alexander Biggs
4.55 – 5.20pm Sui Zhen
5.40 – 6.05pm Miss Kaninna

Australia House, 77 Rainey St Austin

Back Yard Stage

The BIGSOUND Brunch:
11.15 – 11.40am Alexander Biggs
12.00 – 12.25pm Bones and Jones
12.45 – 1.10pm Asha Jefferies
1.30 – 1.55pm Yb.
2.15 – 2.40pm Carla Geneve

3.00 – 3.25pm Miss Kaninna
3.45 – 4.10pm Forest Claudette
4.30 – 4.55pm Folk Bitch Trio
5.15 – 5.40pm Alice Ivy
6.00 – 6.25pm Sycco

Front Yard Stage

2.40 – 3.05pm Great Aunt
3.25 – 3.50pm Elle Shimada
4.10 – 4.35pm Ivoris
4.55 – 5.20pm Wesley Dean
5.40 – 6.05pm Flewnt & Inkabee

About the role

Sounds Australia is looking to hire someone (permanent, full time) to join our compact team, preferably in the Ultimo office, however candidates from outside of Sydney will be considered.

We are a small team who work very collaboratively, driven by the goal of fast-tracking Australian music success internationally.

We are looking for someone with at least 5 years’ experience in the music industry who has the ability to travel to domestic and international showcase events where necessary.

Candidates should be detail driven and systems oriented, with competency in photo and video editing (Photoshop, Premier Pro, Illustrator) with proficiency in social media applications to build brand presence and engagement.

Genre specific candidates welcome, especially those with a background or expertise in the Asian or LATAM region, dance/electronic music.


      • To raise the profile and visibility of Australian artists and industry in key international markets.
      • To encourage, develop and maintain positive and constructive working relationships with key industry and government partners and stakeholders.
      • Provide the best possible showcase environment for Australian artists to secure international outcomes.
      • To provide industry value-add networking and business matching opportunities at international events.
      • To share and present international music market intelligence through a series of local export training practices.
      • Represent Sounds Australia at international market events where required.

Key responsibilities

      • Encourage, develop and maintain positive and constructive working relationships with key international personnel and businesses for the purposes of promoting Australian music offshore.
      • Assist in coordinating and implementing showcase and networking events at international conferences and festivals.
      • Provide resources, information, insights and advice to support the Australian Music Industry in their export activities.
      • Contribute to the monitoring, developing and reporting on all initiatives relating to the role during the annual acquittal periods.
      • Contribute to the development of promotional strategies and content around Sounds Australia’s international market presence at conferences and festivals.
      • Contributing to the Sounds Australia website and social media channels.
      • General reporting to the Executive Producer on all aspects of the role.

Skills & experience:

      • At least 5 years’ experience in the music industry.
      • Demonstrate ability to establish and maintain strong connections and collaborations within the music industry across various genres and markets, facilitating partnerships, promotions, and strategic alliances
      • Demonstrated experience in working across different music markets, including local, and international, understanding the unique dynamics and preferences of specific territories.
      • Current knowledge of the international and domestic music industry, with a particular focus on export markets.
      • Experience and knowledge in specific music genres demonstrating an understanding of nuances, history, and trends.**Preferred, but not required


      • Excellent verbal and written communication skills to effectively articulate ideas, actively listen, and convey information clearly and concisely to team members and partners.
      • Demonstrated capability to prioritise tasks effectively, manage deadlines, and allocate time efficiently to accomplish various responsibilities.
      • Ability to create and implement organised systems, workflows, or processes that streamline tasks and enhance productivity.
      • Initiative and problem solving skills within a team setting, offering innovative solutions and working towards consensus-driven outcomes.
      • Works collaboratively demonstrating a strong commitment to teamwork with the ability to build effective partnerships with colleagues, stakeholders, and external entities to foster on-going mutual respect and trust
      • Capacity to think critically and problem-solve effectively while under pressure, making timely decisions to ensure tasks are completed on time.
      • Capable of juggling multiple tasks without compromising quality, maintaining attention to detail across various simultaneous responsibilities.
      • Uses resources (intellectual, material, time, technological) in an efficient and cost-effective manner.
      • Competency in photo and video editing (Photoshop, Premier Pro and Illustrator)
      • Proficiency in social media applications to build brand presence and engagement

To apply for this role please submit a short cover letter outlining why you would be suitable for this role and a current resume via Bamboo.

While this role is one that requires specific skills and experience, we are encouraging people from all diverse groups who are interested in this position to put an application in, even if they’re not sure if they meet every single bit of the selection criteria.

For more information on this role, please feel free to contact Esti Zilber, Executive Producer Sounds Australia (

Applications close: 8 January 2024


For almost 15 years, Sounds Australia has been assisting and supporting Australian artists and music businesses as they take their first steps into overseas markets.

Now the team are taking that knowledge on the road, as they announce the Export Masterclass series. At events around the country this August, you’ll find out what Sounds Australia does, why they exist, and how you can use their showcases and networking events to further your international career.

Plus, you’ll get expert advice on how to best prepare for showcasing internationally, as well as learning about all the funding opportunities available to you.

There will also be plenty of time for questions, so if you’d like to ask the Sounds Australia team anything about performing or working overseas, this is your chance.

Head here to register for tickets, as well as for details on how to book a one-on-one meeting* in your city. 

*If you are unfamiliar with Sounds Australia, it is highly recommended you attend the masterclass prior to your meeting.


It is with an extremely heavy heart that Sounds Australia announces the cancellation of Friday’s live-stream event 3 For The Stream.

This morning, Premier Daniel Andrews declared a state of emergency for Victoria, therefore we have decided that it would be irresponsible to proceed with our planned 3 For The Stream event in Melbourne this Friday, at a time when authorities are stressing the need for social distancing to stop the spread of the coronavirus.

Last Monday we began to devise a contingency plan for the Australian artists set to showcase at SXSW 2020. What we came up with was 3 For The Stream: 3-song sets from 19 of those artists, filmed across multiple stages at Bakehouse Studios in Melbourne. At the time, this felt like the best way we could support those artists and their teams, who had invested thousands of dollars into an event that was no longer happening, as well as promote their music to an international audience of music industry buyers and potential new fans. The enthusiasm of the multiple partners for our event – Art Series Hotel by Accor, Bakehouse Studios, Comes With Fries, Facebook, SXSW, TAG and Young Henry’s – demonstrates how much support there is for these artists in incredibly challenging times.

However, a week is a long time in this environment, and the mood has greatly shifted as the impact of COVID-19 starts to worsen in many parts of the world. The decision to cancel 3 For The Stream was not taken lightly. Now is not the time for an event that will bring people into close proximity. We need to work together to flatten the curve, to protect those who are most vulnerable to this virus. Everyone must do what needs to be done to ensure the impact of the coronavirus is limited as much as possible.

The COVID-19 outbreak is having a devastating impact on the Australian music industry, which contributes $2.5 billion annually to the local economy. I Lost My Gig, an initiative of the Australian Music Industry Network and Australian Festival Association, has calculated the total lost income from cancelled events so far at $47 million, with 20,000 employment opportunities lost, affecting 190,000 people. Sounds Australia will continue to innovate and pivot to support Australian artists and industry as best we can in these unprecedented times.

While you’re practising social distancing and regularly washing your hands, here is a list of the 43 Australian acts who were poised to showcase in Austin, Texas this week as part of SXSW 2020. If you’re in a position to support them, we have included To Buy links for each artist. You can also listen to a song from each of them on our SXSW 2020 playlist.

Alex the Astronaut
Official Website | Merch Store | Join Alex’s Space Club

Alexander Biggs
Official Website | Bandcamp | Join Mailing List

Ali Barter
Official Website | Merch Store | Join Mailing List

Alice Skye




Betty Who
Official Website | Merch Store | Join Mailing List


Cable Ties
Bandcamp | Merge Records

Carla Geneve

Cousin Tony’s Brand New Firebird
Merch Store

Official Website | Merch Store | Join Mailing List

Eliza & The Delusionals
Official Website | Merch Store | Bandcamp

Evelyn Ida Morris
Official Website | Bandcamp

Flyying Colours

CD Baby

Gena Rose Bruce

Go Fever
Official Website | Merch Store | Bandcamp

Good Morning

Official WebsiteBandcamp

Official Website | Merch Shop | Bandcamp

Jack River
Official Website | Merch Store

Jack Gray
Official Website | Join Mailing List

Jaguar Jonze
Official Website | Merch Store

Jamie-Lee Dimes
Official Website | Merch Store

Kota Banks
Official Website | Merch Store

Lime Cordiale
Official Website | Merch Store | Join Mailing List

Luke Howard
Official Website | Merch Store

Official Website

Pub Choir
Official Website


River Boy
Triple J Unearthed

San Mei
Official Website | Bandcamp

Shady Nasty
Official Website | Bandcamp

Sophie Hutchings
Official Website | Bandcamp

Sui Zhen
Official Website | Bandcamp

Surf Rock Is Dead
Official Website | Bandcamp

The Lazy Eyes

The Wonder
Official Website | Bandcamp

Thigh Master

Tim Shiel

Tom West
Official Website | Bandcamp

If you’re in Australia, we encourage keeping up-to-date and following advice from the Australian Government Department of Health. You can visit their website at For health enquiries you can contact the Coronavirus Information Line 1800 020 080. The World Health Organisation has set up a page specifically for information relating to the coronavirus:


Sounds Australia are a mix of emotions upon learning of the City of Austin’s decision to cancel SXSW this morning.

We respect that a decision was ultimately made that prioritises the health and safety of its citizens, the international guests travelling to Austin and, most importantly, mitigates the risk of spreading the coronavirus.

We are truly disappointed for SXSW and their incredible team who have been working around the clock to keep the iconic show on track. This is especially because they know the impact such a cancellation will have on hundreds of small Austin businesses including venues, production companies, vendors, service and hospitality staff and many more, along with the effect on the global music industry.

We are most heartbroken and feel for the 43 Australian artists who were due to showcase at this year’s SXSW festival. It is a huge achievement to have been selected from the 7,000 plus artists that apply each year. To have lost this opportunity after spending several months and thousands of dollars preparing, and planning is devastating.

We particularly want to acknowledge those individuals at the helm, responsible for managing each of the acts and the truly impressive way in which they have and continue to navigate this unprecedented cancellation and subsequent turn of events. To see the countless hours of work, setting up opportunities, meetings, showcases, travel logistics and more only to be reversed will have an enormous impact which cannot be underestimated.

We are extremely grateful for the comradery and counsel that has shone between our Australia House @ SXSW partners, whom we have been decision making and dealing with throughout the last week of extreme uncertainty, including the fantastic team at G’Day USA, led by Australian Consul-General Los Angeles Chelsey Martin, and Global Manager Nicole Foster spearheading SXSW activity for Tourism Australia. We also value the cooperation and patience shown from our Official SXSW showcase presenting partners Laneway, Secret Sounds (Splendour in the Grass & Falls Festival) and Made In Melbourne (Visit Victoria, ACMI and Spirit Level).

Sounds Australia is a partnership of Government and industry and more than ever before this has been demonstrated through the care and concern shown for the wellbeing of each of the Sounds Australia team members from APRA AMCOS, ARIA, the PPCA, The Australia Council for the Arts and Office for the Arts (Department of Infrastructure, Transport, Regional Development and Communications).

To the international music industry who had confirmed to join our events in Austin at SXSW, thank you and know that we still have many Australian artists heading to the USA to complete larger touring schedules and we will be sure to communicate with you all those details so you can still experience incredible live Australian music, closer to home.

For those Australian music industry delegates who have registered to attend SXSW in 2020 you can opt to defer registration to 2021, 2022, or 2023. You don’t need to take immediate action as it will remain in the SXSW system for future opportunities. If you have any questions, please email If you have booked a hotel through SXSW Housing & Travel, your reservation will not be automatically cancelled. To change or cancel your reservation please follow the instructions in your SXSW Hotel Reservation Confirmation email.

We really are still grappling with the SXSW cancellation news, what it will mean and the precedent it may set for other international showcase events, tours and festivals in the coming months and the wider commercial impact. However, we know that the Australian Music Industry is resilient, resourceful and creative and we couldn’t be prouder to be representing Australian Music on the world stage at this time.

Sounds Australia
Millie, Esti, Glenn, Dom, Leah and Larry


Off the back of celebrating our tenth year, Sounds Australia is delighted to announce two new additions to the team: Leah Flanagan as First Nations Export Producer and Larry Heath as Associate Producer. It heralds an exciting new period of development as we move into our second decade of fast-tracking Australian music success globally.

In December APRA AMCOS announced the appointment of Leah Flanagan as National Manager – Aboriginal and Torres Strait Island Music Office. Within this role Leah will also become an integral member of the Sounds Australia team as the inaugural First Nations Export Producer.

Leah, an Alyawarre woman and based in Darwin, will provide decision-making, advice, engagement and guidance to Sounds Australia’s export strategy, ensuring cultural protocols and processes in promoting Indigenous artists internationally is practiced. Leah will attend key international showcase conference events such as SXSW, The Great Escape Festival, Folk Alliance International, WOMEX and Mundial, and work with the team to establish a First Nations International Bursary Program.

“I am thrilled to join the Sounds Australia team in a role where I am able to focus my energy towards assisting our First Nations artists feel artistically and culturally in control of the way they present themselves when showcasing to international music markets.” (Leah Flanagan)

“Already the insights and knowledge Leah has contributed is making a difference and with her leadership we look forward to seeing a significant increase in the number of Aboriginal and Torres Strait Islander artists showcasing and industry practitioners attending international showcase events.” (Millie Millgate, Executive Producer, Sounds Australia)

Larry Heath has had an extensive career supporting Australian artists both at home and abroad, from founding The AU Review in 2008, one of Australia’s most highly regarded independent music and arts websites, to establishing the National Live Music Awards in 2016 and, more recently, acting as A&R Manager for international publisher Music Sales.

He’s also no stranger to working alongside Sounds Australia at international events:

  • From 2011 to 2013, Sounds Australia co-presented the Jet Lag Sessions at CMJ in partnership with The AU Review. The Sessions provided a late night performance opportunity on New York’s Lower East Side for Australian artists, including Big Scary and Sheppard.
  • He has regularly covered THE AUSSIE BBQ over the last decade, filming content and setting up press interviews for the Australian artists at numerous international showcase events including SXSW, Canadian Music Week, Music Matters, The Great Escape and Reeperbahn Festival.
  • Larry has participated in a number of our international trade activities, including the first OZ Fest India Trade Mission in 2012 and the CIMA Australian delegation to the ECMAs on Prince Edward Island in 2019.
  • At SXSW in 2019, The AU Review / Hello Asia presented an Official Showcase at Australia House featuring DYGL (Japan), Drinking Boys & Girls Choir (South Korea), Geowulf, I Know Leopard, San Mei and Stereogirl (Japan).

“To be joining a team who I – and the rest of the industry – hold in such high esteem… I can only say I’m truly humbled. I’m excited to be joining at a time when Australian music has never been more prominent on the world stage. And there’s no coincidence that it comes at the end of years of hard work from Sounds Australia. I’m thrilled to help push that work forward, providing opportunities for the next generation of musicians and industry, just as they have done for my career over the last decade.” (Larry Heath)

“Larry’s passion and belief in Australian music is unwavering and his international networks are as diverse as they are extensive. After many years of working alongside and watching Larry in action we are tickled pink to be welcoming him to the Sounds Australia team.” (Millie Millgate)

Leah and Larry will both commence their roles with Sounds Australia next week in New Orleans at the Indigenous Music Summit and Folk Alliance International respectively.

Sounds Australia continues to expand and build global opportunities for Australian artists and music businesses thanks to the financial commitment from founding partners the Australian Council of the Arts and APRA AMCOS, along with increased investment from the Australian Government, ARIA, the PPCA, Create NSW and the South Australian Department for Innovation and Skills.

Larry Heath Photo Credit: Bree Gaudette