These trade missions cover three separate events: All About Music in Mumbai, India, AXEAN Festival in Bali, Indonesia and MUSICMEX in Mexico City, Mexico.

For each of these, successful applicants will receive a contribution towards international flights, accommodation covered for the official delegation dates at the designated hotel, and gain access to Sounds Australia networking opportunities and the event’s program of activity, panels, and market insights designed to deepen understanding of that particular country’s music industry and create meaningful partnership opportunities in the region.

You may apply to be a part of multiple trade missions, however you will only be selected for one. Specific criteria, terms and conditions also apply for each trade mission. Please see the expression of interest page for more information.

All expressions of interest close 11:59pm AEST Friday 19 June.

ALL ABOUT MUSIC
Mumbai, India
August 23 – 28

SUBMIT YOUR EXPRESSION OF INTEREST

All About Music is India’s leading music B2B conference—bringing together creators, industry experts, and key decision-makers who shape the sound of the nation. It’s also where global executives come to explore one of the world’s fastest-growing and most dynamic music markets.

Applications are open to music industry professionals who are members of the Association of Artist Managers (AAM), Australian Recording Industry Association (ARIA), Australian Independent Record Label Association (AIR), Australian Live Music Business Council (ALMBC), Australasian Music Publishers’ Association Limited (AMPAL) or Phonographic Performance Company of Australia (PPCA).

AXEAN FESTIVAL
Bali, Indonesia
August 28 – 31

SUBMIT YOUR EXPRESSION OF INTEREST

The AXEAN Festival is a prominent Southeast Asian music export platform, combining a music conference and showcase festival. Over five editions, it has featured 200 artists from 20 countries, attracted 240 delegates from 32 countries, and reached over 46,000 virtual viewers, along with close to 15,000 live attendees. The AXEAN Festival Trade Mission is supported by the ASEAN-Australia Centre.

This Expression of Interest is for Australian-based Booking Agents and must be completed by a senior representative who has the authority to speak on behalf of your agency as a whole—ideally the Director, CEO, Head of Agency, or another executive leader.

MUSICMEX
Mexico City, Mexico
November 1 – 7

SUBMIT YOUR EXPRESSION OF INTEREST

MUSICMEX is a new music market taking place from November 4 – 6, in Mexico City. Designed to connect professionals and artists from the global music industry with the Mexican music market, attendees will have direct access to a variety of influential artists, venues, and platforms that have positioned Mexico as one of the most important countries on the global cultural stage. The MUSICMEX Trade Mission is coordinated in partnership with the Association of Artist Managers (AAM).

Applications are open to Australian-based artist managers who are members of the AAM.

Taking place from February 10 – 12, the IIMW program will feature tailored networking, curated panels, strategic meetings and public-facing events. To find out more about the Australian professionals attending the event, visit our IIMW page.

The program follows Sounds Australia’s previous engagement in the region, having showcased Australian artists in Bangalore, Delhi, Kolkata, Mumbai and Pune from 2012-2014, including The Aston Shuffle, Big Scary, Cloud Control, Karnivool, Kate Miller-Heidke, Peking Duk, Sampology and Sheppard. Sounds Australia has also led industry delegations to NH7 Weekender, Nokia Music Connects and All About Music, as well as an inbound exchange into Australia over SXSW Sydney in 2024.

Outside of the industry delegation, two Australian artists will showcase at IIMW: Milan Ring (pictured) and Reuben De Melo.

Esti Zilber, Executive Producer for Sounds Australia states, “Sounds Australia is excited to return to India, bringing a targeted approach that draws on our track record of connecting Australian artists with audiences and opportunities worldwide. By deepening relationships with trusted industry partners and key players in the territory, we’re expanding networks that drive impactful outcomes, create lasting opportunities, and position Australian talent within one of the world’s most dynamic music markets.” 

The Australian Consul-General in Western India Paul Murphy said, “Over the last year, we have seen an increasing number of Australian artists and industry leaders making their mark in India’s vibrant music scene. India’s dynamic music market offers vast opportunities for collaboration with their Australian counterparts. With a strong and globally respected music industry, Australia is well positioned to foster creative partnerships and cultural exchange. To build on this momentum, we are delighted to support an Australian presence at India International Music Week 2026. This engagement will be a powerful platform to showcase the Australian music ecosystem, build networks and explore bilateral opportunities.” 

With previous Sounds Australia activity directly leading to new touring opportunities, industry partnerships, and expanded pathways for artists across both countries, this visit continues our commitment to strengthening Australia–India creative ties. We are especially excited to join key conversations on artist mobility, market access, and new collaboration models, and to connect our networks with India’s thriving live and digital music communities.

To view the full IIMW program head to iimw.in/iimw-2026/.

Expressions of interest are now open for Association of Artist Managers (AAM) members to apply to be part of a select delegation of Australian artist managers attending India International Music Week (IIMW) in Mumbai in February 2026. IIMW is a global music conference and showcase festival bringing together artists, industry leaders and stakeholders from around the world. 

The program sees Sounds Australia building on previous engagement in the region, having showcased Australian artists in Bangalore, Delhi, Kolkata, Mumbai and Pune from 2012-2014, including The Aston Shuffle, Big Scary, Cloud Control, Karnivool, Kate Miller-Heidke, Peking Duk, Sampology and Sheppard. Sounds Australia has also led industry delegations to NH7 Weekender, Nokia Music Connects and All About Music, as well as an inbound exchange into Australia over SXSW Sydney in 2024. 

Esti Zilber, Executive Producer for Sounds Australia states, “Sounds Australia is excited to return to India, bringing a targeted approach that draws on our track record of connecting Australian artists with audiences and opportunities worldwide. By deepening relationships with trusted industry partners and key players in the territory, we’re expanding networks that drive impactful outcomes, create lasting opportunities, and position Australian talent within one of the world’s most dynamic music markets.” 

The upcoming IIMW program will feature tailored networking, curated panels, strategic meetings and public-facing events, including a spotlight on Australia in the official IIMW program, all aimed at showcasing Australian talent and expertise on the global stage. 

Previous speakers and participants include Spotify India, Believe Music, Warner Music India, Sony Music Entertainment, Universal Music Publishing, Amazon Studios, Netflix India, Times Music, PRS India, Skillbox, and festival programmers, venue owners and export offices from over 30 countries. 

The Australian Consul-General in Western India Paul Murphy said, “Over the last year, we have seen an increasing number of Australian artists and industry leaders making their mark in India’s vibrant music scene. India’s dynamic music market offers vast opportunities for collaboration with their Australian counterparts. With a strong and globally respected music industry, Australia is well positioned to foster creative partnerships and cultural exchange. To build on this momentum, we are delighted to support an Australian presence at India International Music Week 2026. This engagement will be a powerful platform to showcase the Australian music ecosystem, build networks and explore bilateral opportunities.” 

Victoria’s music industry is set to forge powerful connections with India as well thanks to the Victorian Music Development Office (VMDO). Expressions of interest are now open for two Victorian music industry professionals (excluding managers) to receive an AU$2,000 contribution to participate at IIMW 2026. Creating direct pathways for collaboration and market access, this initiative will enable Victorian businesses to share expertise, build enduring partnerships, and unlock new opportunities across two vibrant global music communities.

Kirsty Rivers, General Manager, VMDO said, “The VMDO is delighted to provide additional support for Sounds Australia’s delegation to IIMW and look forward to supporting two Victorian professionals in attending. Indian languages are the fastest-growing languages other than English spoken in Victorian homes, and looking to India is not only an opportunity to find out more about the export market, it is a chance to build on our shared cultural connections here in Victoria.”

AAM Members: Apply here
Victorian Music Industry Professionals: Apply here

Applications close Wednesday 10 December 2025

Established in November 2019, Bangkok Music City (BMC) is the pioneer music conference and showcase festival in Thailand. The inaugural event featured 59 local and 20 international artists across 8 stages scattered around the Chareonkrung Creative District, Bangkok. It was attended by nearly 6,000 audience members and over 60 international delegates and speakers, all within a span of two days.

The highly anticipated return of BMC in 2025 was spearheaded by Live Nation Tero, Fungjai, and NYLON Thailand, with the goal of establishing BMC as one of Southeast Asia’s premier showcase festivals. The event featured a lineup of 58 artists, including some of Thailand’s top talents headlining the main stage, alongside performances by over 18 international artists. The event welcomed close to 100 international delegates, creating a dynamic, diverse, and globally connected musical experience.

For more information about the festival and its context, please visit https://bangkokmusiccity.com/

Successful applicants will receive a contribution towards international flights, accommodation covered for the official delegation dates at the designated hotel, and gain access to Sounds Australia networking opportunities and the Bangkok Music City program of events, panels, and market insights designed to deepen their understanding of the Asian music industry and create meaningful partnership opportunities in the region.

Sounds Australia’s Bangkok Music City Trade Mission is supported by the ASEAN-Australia Centre.

FESTIVAL: Bangkok Music City
DATE: Thursday 22nd – Monday 26th January 2026 (festival dates 23rd – 25th January)
LOCATION: Chareonkrung Area, Bangkok, Thailand

Expressions of interest are now closed.

Who Should Complete This Form

This form must be completed by a senior representative who has the authority to speak on behalf of your agency as a whole, ideally the Director, CEO, Head of Agency, or another executive leader. As this is an agency-level application, responses should reflect the organisation’s overall strategy, activities, and goals, not those of an individual staff member. This opportunity is specifically intended for Australian-based businesses and organisations operating within Australia.

Applications will be assessed by an external panel of industry experts to ensure a fair and balanced selection process. If your application is successful, your agency will then be invited to nominate a specific representative to attend the delegation.

If you have previously participated in a Sounds Australia trade mission in Southeast Asia, we are unable to provide support for flights or accommodation for this trip. Priority for EOIs will be given to agencies that have not yet engaged in a Southeast Asian trade mission, however Sounds Australia will still consider applications from another senior representative within your company.

If you have any questions please contact info@soundsaustralia.com.au

The ASEAN-Australia Centre builds on the Australian Government’s commitment to deepen engagement with Southeast Asia for a peaceful, stable and prosperous region.

It delivers programs and initiatives across four strategic pillars – Southeast Asia literacy, economic linkages, education and cultural connections. Find out more at aseanaustraliacentre.org.au.

The ASEAN-Australia Centre supports the ASEAN-Australia Comprehensive Strategic Partnership and implements recommendations for Invested: Australia’s Southeast Asia Economic Strategy to 2040.

The ASEAN-Australia Centre was announced by the Prime Minister of Australia at the ASEAN-Australia Special Summit in March 2024, and has been operational since 1 July 2024.

A dedicated trade mission for peak music industry organisations has been developed around the conference, with the aim to foster international connections, promote collaboration, and facilitate business opportunities within India’s vibrant music ecosystem. Through a series of curated events, networking sessions, and industry meetings, participants will gain insights into emerging trends, forge valuable partnerships, and explore avenues for international growth in one of the world’s fastest growing music markets. As part of the trade mission, the Australian Consul General in Mumbai will also host a reception designed to facilitate professional exchange between Australian and Indian music industry representatives.

The delegation will consist of representatives from the AAM, AIR, ALMBC, AMPAL, APRA AMCOS and ARIA.

Participating in the mission will enable industry leaders to access valuable insights and connections, which can be shared with members and stakeholders to strengthen industry knowledge, expand professional networks, and enhance collective capacity.

Sounds Australia’s Executive Producer Esti Zilber will also be speaking at All About Music on a panel focused on Australian music industry insights and opportunities.

The trade mission follows on from previous Sounds Australia activity in India: from 2012-2014 Sounds Australia presented THE AUSSIE BBQ around the country, showcasing acts such as The Aston Shuffle (pictured, 2012), Big Scary, Cloud Control, Karnivool, Kate Miller-Heidke, Peking Duk, Sampology and Sarah Blasko, participated in the first-ever APRA AMCOS SongHubs in India, and led an industry delegation to events such as NH7 Weekender and Nokia Music Connects.

The AXEAN Festival is a prominent Southeast Asian music export platform, combining a music conference and showcase festival. Launched in 2020 during the pandemic by music professionals across Southeast Asia, AXEAN Festival has successfully hosted both virtual (2020-2021) and in-person (2022-2024) events. Over five editions, it has featured 200 artists from 20 countries, attracted 240 delegates from 32 countries, and reached over 46,000 virtual viewers, along with close to 15,000 live attendees. For more information about the festival and its context, please visit axeanfestival.com.

Successful applicants will receive a contribution towards international flights, accommodation covered for the official delegation dates at the designated hotel, and gain access to a curated program of networking events, panels, and market insights—designed to deepen their understanding of the Southeast Asian music industry and create meaningful partnership opportunities in the region.

The AXEAN Festival Trade Mission is supported by the ASEAN-Australia Centre.

FESTIVAL: AXEAN Festival
DATE: Friday 12th – Monday 15th September 2025 (festival dates 13th and 14th September)
LOCATION: Jimbaran, Bali, Indonesia

SUBMIT YOUR EXPRESSION OF INTEREST HERE

Applications close 11:59PM Monday July 21st 2025.

Who Should Complete This Form
This form must be completed by a senior representative who has the authority to speak on behalf of your agency as a whole—ideally the Director, CEO, Head of Agency, or another executive leader. As this is an agency-level application, responses should reflect the organisation’s overall strategy, activities, and goals, not those of an individual staff member. This opportunity is specifically intended for Australian-based businesses and organisations operating within Australia.

Applications will be assessed by an external panel of industry experts to ensure a fair and balanced selection process. If your application is successful, your agency will then be invited to nominate a specific representative to attend the delegation.

If you have any questions please contact info@soundsaustralia.com.au

The ASEAN-Australia Centre builds on the Australian Government’s commitment to deepen engagement with Southeast Asia for a peaceful, stable and prosperous region.

It delivers programs and initiatives across four strategic pillars – Southeast Asia literacy, economic linkages, education and cultural connections. Find out more at aseanaustraliacentre.org.au.

The ASEAN-Australia Centre supports the ASEAN-Australia Comprehensive Strategic Partnership and implements recommendations for Invested: Australia’s Southeast Asia Economic Strategy to 2040.

The ASEAN-Australia Centre was announced by the Prime Minister of Australia at the ASEAN-Australia Special Summit in March 2024, and has been operational since 1 July 2024.