Sounds Australia is excited to announce its activity at next week’s All That Matters digital conference – including the introduction of a brand new showcase format called CLOSE UP, featuring live performances from 12 Australian artists.

For years, All That Matters in Singapore has been an important conference for countries across Asia and the Pacific region, hosting delegates from music, digital marketing, gaming and entertainment industries. Sounds Australia has maintained a consistent presence since 2011, as well as coordinating THE AUSSIE BBQ multiple times as part of the complementary Music Matters Live program.

In 2020 the Australian Government, as part of its wider Australian Music Industry Package, committed $1.6 million (over 4 years) to expanding Sounds Australia’s export activity in key markets and in particular Asia. As All That Matters shifts to a virtual format, Sounds Australia continues its steadfast commitment to putting Australian artists in front of the international music industry with the introduction of CLOSE UP on Tuesday September 15.

In the inaugural outing for their new showcase format, Sounds Australia is proud to present 12 alumni artists that have previously showcased at either Music Matters, Singapore or Nokia Music Connects, Mumbai with the Australian export body. The three CLOSE UP packages will each showcase four special performances created during this unique period of restriction, isolation and lockdown. These artists include:

Ash Grunwald
Ball Park Music
Cub Sport
Hayley Mary
Jaguar Jonze
Kate Miller-Heidke
Katie Noonan & The Sydney Symphony Orchestra
Middle Name Dance Band
Your Girl Pho

In addition to the CLOSE UP showcases, on Tuesday September 15 at 2:00pm SGT, Sounds Australia’s Digital Export Producer Dom Alessio will be moderating the panel Working With Neighbours: Strengthening Music Partnerships across Australasia. Speakers include Kate Ben-Tovim (Turning World), Keith Tan (CD Baby), Nate Flagrant (Flagrant Artist Management) and Wenona Lok (Imagikai).

The CLOSE UP showcases and Working With Neighbours panel are open to All That Matters conference delegates only. Passes start at US $99 and can be purchased from the All That Matters website. Sounds Australia is offering a 50% discount on a limited number of passes to Australian Music Industry Professionals who wish to attend. Before you register, please email Millie Millgate at who will provide you with the discount code.

Even with international movement restricted due to the COVID-19 pandemic, Sounds Australia has continued to create innovative opportunities for Australian artists and professionals to connect with, and be seen, by industry around the world. Earlier this week, the music export office announced Country Connections Live, a virtual showcase at Thriving Roots 2020. Plus, Global Music Match is in full swing, featuring 96 artists from 14 countries, including 12 Australian acts, who are sharing each other’s music and connecting with new international fans on social media.