TRADE MISSION: SOUTH AMERICA
Sounds Australia enjoyed three successful years building trade routes into South America. From 2016 – 2018, a delegation of music industry professionals and artists sought to build on established networks and opportunities that have been forged over consecutive trade missions.
In its inaugural year, Sounds Australia led a trade delegation made up of Australian music industry professionals to South America for fourteen days in December 2016. The activity undertaken included participation at existing music conference events in Chile, Argentina and Brazil, along with targeted workshops, showcases and networking meetings, devised to provide an overview and introduction to these important new music markets.
Following the success of the first Trade Mission to South America, Sounds Australia returned in 2017, with support of the Australian Government through the Australian Cultural Diplomacy Grants Program of the Department of Foreign Affairs and Trade, leading a delegation of music industry professionals and artists to build on established networks and opportunities.
Ali Barter, DZ Deathrays and The Kite String Tangle were selected by a panel of local experts, made up of the Music Programmers for each of the three festivals (SIM, Fluvial and EN ÓRBITA), along with other invited promoters, media and industry.
The third trade mission in 2018 was supported by the Australian Government through the Council on Australia Latin America Relations (COALAR) of the Department of Foreign Affairs and Trade. Along with a delegation of Australian music industry, three Australian acts – Alexander Biggs, Deep Sea Arcade and Birdz – showcased as part of THE AUSSIE BBQ at at FLUVIAL (Valdivia, Chile), BAFIM (Buenos Aires, Argentina) and SIM (São Paulo, Brazil) doubling up as the go-to networking event for local industry in each country to meet the Australian delegation.
A fourth trade mission had been planned in 2019, with Dobby, ELSZ, HANDSOME and Kingswood selected as the showcasing artists – however, due to a number of external factors, the trip was unfortunately cancelled.