Applications are now open to Australian-based booking agents who are interested in joining a delegation to Bangkok Music City in Thailand in January 2026.
Established in November 2019, Bangkok Music City (BMC) is the pioneer music conference and showcase festival in Thailand. The inaugural event featured 59 local and 20 international artists across 8 stages scattered around the Chareonkrung Creative District, Bangkok. It was attended by nearly 6,000 audience members and over 60 international delegates and speakers, all within a span of two days.
The highly anticipated return of BMC in 2025 was spearheaded by Live Nation Tero, Fungjai, and NYLON Thailand, with the goal of establishing BMC as one of Southeast Asia’s premier showcase festivals. The event featured a lineup of 58 artists, including some of Thailand’s top talents headlining the main stage, alongside performances by over 18 international artists. The event welcomed close to 100 international delegates, creating a dynamic, diverse, and globally connected musical experience.
For more information about the festival and its context, please visit https://bangkokmusiccity.com/
Successful applicants will receive a contribution towards international flights, accommodation covered for the official delegation dates at the designated hotel, and gain access to Sounds Australia networking opportunities and the Bangkok Music City program of events, panels, and market insights designed to deepen their understanding of the Asian music industry and create meaningful partnership opportunities in the region.
Sounds Australia’s Bangkok Music City Trade Mission is supported by the ASEAN-Australia Centre.
FESTIVAL: Bangkok Music City
DATE: Thursday 22nd – Monday 26th January 2026 (festival dates 23rd – 25th January)
LOCATION: Chareonkrung Area, Bangkok, Thailand
SUBMIT YOUR EXPRESSION OF INTEREST HERE
Applications close 11:59PM Monday 24th November 2025.
Who Should Complete This Form
This form must be completed by a senior representative who has the authority to speak on behalf of your agency as a whole, ideally the Director, CEO, Head of Agency, or another executive leader. As this is an agency-level application, responses should reflect the organisation’s overall strategy, activities, and goals, not those of an individual staff member. This opportunity is specifically intended for Australian-based businesses and organisations operating within Australia.
Applications will be assessed by an external panel of industry experts to ensure a fair and balanced selection process. If your application is successful, your agency will then be invited to nominate a specific representative to attend the delegation.
If you have previously participated in a Sounds Australia trade mission in Southeast Asia, we are unable to provide support for flights or accommodation for this trip. Priority for EOIs will be given to agencies that have not yet engaged in a Southeast Asian trade mission, however Sounds Australia will still consider applications from another senior representative within your company.
If you have any questions please contact info@soundsaustralia.com.au
The ASEAN-Australia Centre builds on the Australian Government’s commitment to deepen engagement with Southeast Asia for a peaceful, stable and prosperous region.
It delivers programs and initiatives across four strategic pillars – Southeast Asia literacy, economic linkages, education and cultural connections. Find out more at aseanaustraliacentre.org.au.
The ASEAN-Australia Centre supports the ASEAN-Australia Comprehensive Strategic Partnership and implements recommendations for Invested: Australia’s Southeast Asia Economic Strategy to 2040.
The ASEAN-Australia Centre was announced by the Prime Minister of Australia at the ASEAN-Australia Special Summit in March 2024, and has been operational since 1 July 2024.