Why Showcase?
Is attending or performing at an international showcase event going to further your career?
A showcase festival is a unique blend of live performances, industry conferences and networking events.
Unlike a commercial festival, which has the aim of attracting the public and selling tickets, the primary objective of showcase festivals is to attract industry professionals looking for new artists to do business with. By creating an environment where artists and industry converge, this sets the stage for potential collaborations and deals.
Sounds Australia utilises showcase festivals because they provide economies of scale and allow us to assist the greatest amount of Australian artist and industry in connecting with the greatest amount of international music industry.
Sounds Australia never has a role in selecting the acts for these showcase festivals. You have to apply directly to the festival, or through your international booking agent, when their applications open. We then program our showcases based on who the festival has selected. Our networking events are open to all Australian industry professionals.
WHY WOULD I ATTEND A SHOWCASE FESTIVAL?
Access To Industry
Attending a showcase festival presents considerable opportunities to connect with industry professionals, whether it’s through performing or at the various networking events taking place.
Showcase festivals provide opportunities for establishing or renegotiating relationships with international managers, booking agents, publicists and other partners. International showcase festivals enable exporters and potential buyers to be in the same place at the same time, thereby minimising the need for repeated travel to meet a potential commercial partner, as well as opportunities to leverage existing contacts.
Access To New Markets
International showcase festivals attract artists and delegates from around the world. Artists or music businesses are looking to break out of their home countries, while industry is looking to discover new talent or companies to do business with in their local market.
Access To New Knowledge
As technology continues to reshape the music landscape, staying informed is paramount for both artists and music professionals. Showcase festivals recognise this need and often include conference tracks, which includes keynotes, panels, and workshops that help keep music professionals informed about industry trends, emerging technologies, marketing strategies, and distribution channels.
