Sounds Australia’s primary goal is to advance the export success of the Australian music sector globally
Award-winning Australian
artist management
WHAT WE DO
Every component of Sounds Australia’s program is designed to offer Australian artists and industry access to an invaluable mechanism to secure worldwide opportunities.
INTERNATIONAL PERFORMANCE OPPORTUNITIES
An unparalleled discovery platform for international tastemakers.
Sounds Australia’s showcases at international events elevate the presence of Australian talent, creating the best possible environment for Australian artists to perform in front of key international industry.
When artists are selected for a showcase festival, in most cases they are awarded only one “official play”. This is where Sounds Australia comes in: our showcases offer extra performance slots for Australian artists to be seen by influential audiences.
Each showcase festival has their own online application process. Sounds Australia does not play a role in selecting the artists that are invited to each event.
If you are officially selected for a festival where Sounds Australia is producing showcases, please email us so we are aware of your inclusion and we can send you further information on our activity.
Are you ready to export? Please see GUIDANCE before applying for an international showcase festival.
NETWORKING EVENTS FOR AUSTRALIAN MUSIC INDUSTRY
Establish and strengthen long-term two-way business connections, identify and secure partnerships, and navigate and negotiate new music markets.
Building international networks is a vital part of any export strategy. Sounds Australia creates and facilitates tailored networking events for Australian and global music industry to connect at international conferences and festivals.
In addition to formal networking events, Sounds Australia showcases also offer opportunities to meet international industry.
Please see ACTIVITY to find out which events Sounds Australia are participating in this year.
If you are attending an international conference or festival, please email us so we are aware and we can send you further information on our activity.
CAPACITY BUILDING, PROFESSIONAL DEVELOPMENT, EXPORT READINESS
Priming Australia’s music creatives for career advancement through guidance and dedicated professional strategising.
Sounds Australia provides information on how, when, and where to export music as well as access to relevant market information, feedback on export potential and advice regarding strategic export destinations.
INBOUND EXPORT
Bringing international music industry to our doorstep.
Inbound Export provides a platform for Australian artists and industry to begin or expand their international pathways while remaining on home soil.
Sounds Australia’s tailored programs facilitate cultural exchange and provide a unique opportunity for international music industry to see Australian artists perform in front of local fans and meet Australian businesses.
ADVOCACY
Articulating and agitating for the collective export needs of the Australian music industry to both governments and industry trade bodies, providing solutions to barriers, and tackling challenges to support the continued growth of international careers.
REVIVE DELIVERY
Support Music Australia and the delivery of the Revive actions as outlined in the National Cultural Policy, along with providing current information and intelligence on international issues, and export opportunities for Australian contemporary music.
FAQS
If your question isn’t answered here, please CONTACT US.
How ARE ARTISTS PROGRAMMED FOR Sounds Australia showcaseS?
When artists are selected for a showcase festival, in most cases they are awarded only one “official play”. This is where Sounds Australia comes in: our showcases offer extra performance slots for Australian artists to be seen by influential audiences. Each showcase festival has their own online application process. Sounds Australia does not play a role in selecting the artists that are invited to each event.
If you are officially selected for a festival where Sounds Australia is producing showcases, please email us so we are aware of your inclusion and we can send you further information on our activity.
How do I participate in a Sounds Australia networking event?
Sounds Australia creates and facilitates tailored networking events for Australian and global music industry to connect at international conferences and festivals. Participation in our networking events is available to any Australian music industry professional who is in market. If you are attending an international conference or festival, please email us so we are aware and we can send you further information on our activity.
Does Sounds Australia provide funding?
Sounds Australia is not a funding body, however please see FUNDING to find out which grant opportunities may be available to you.
Can you write a letter of support for my funding application?
In the interest of staying neutral and fair, Sounds Australia cannot provide letters of support for funding applications.
DOES SOUNDS AUSTRALIA HAVE PLAYLISTS I CAN LISTEN TO?
Sounds Australia creates playlists for each international event we produce showcases at, to highlight the Australian artists performing. These exist across multiple streaming services. We also have our Sounds Australia Selects playlist, updated weekly, which features new music from Australian acts who have showcased with us at an international event. You’ll find all of our playlists here.
HOW DO I CONNECT WITH international music industry?
Building international networks is a vital part of any export strategy. It’s important to know which sectors you’re targeting, who you would ideally like to meet with, and why. Sounds Australia creates and facilitates tailored networking events for Australian and global music industry to connect at international conferences and festivals. There are also local music conferences and showcase festivals which invite delegates from around the world and offer you a fantastic opportunity to make global connections without the expense of leaving the country.
Can you provide a letter of support for my visa application?
If you have previously showcased with Sounds Australia, or represent an artist who has, please email us to discuss what is possible.