Hugh Cruickshank

The founder of moretocome, Hugh is a creative business manager and entrepreneur with a passion in connecting arts with business.

Over the past 8 years, Hugh has developed relationships in music and the many tangential industries that drive creativity including fashion, finance, and food and beverage. Repeat partnerships with Barney Cools, Billabong, FELLR and Kelly Partners testify to his ability to create cultural capital whilst providing a strong R.O.I to investors.

His vision and tireless work ethic have led to the success of local artists on a global level, as evidenced in The Terrys, his first signing to moretocome. Acting as both management and label, Hugh’s work with The Terrys propelled them from their Gerringong jam shed to sold out shows across Europe and certified Gold Records whilst remaining completely independent.

Outside of moretocome, Hugh is the Co-founder and Business Manager of Flower Powered Merch (clients include Coors, Gauge Roads, FELLR) and Sydney party Vino Noir, which caters to guests including Baz Luhrmann.