Reuben White

Reuben White is a music manager, consultant, and creative producer dedicated to championing contemporary jazz and improvised music. As the founder of Rudi Music, he helps artists, labels, and arts organizations build sustainable careers through management, marketing, and digital solutions.

Now based in Berlin, Reuben works with German musicians Diego Pinera and Silke Eberhard while continuing to support Sydney-based clients, including Matthew Ottignon, Sandy Evans, and Earshift Music.

He was Acting General Manager of SIMA, Australia’s leading jazz organization, producing major festivals featuring GRAMMY Award-winning artists and national tours. As Marketing Manager, he contributed to SIMA winning the 2023 Art Music Luminary Award NSW.

At Chugg Music, he marketed ARIA Award-winning albums and national tours grossing over $1 million. He has secured O1 and P1 USA visas and led large-scale international album campaigns.

Reuben has also secured grants from American Express, Creative Australia, and Sounds NSW to support artist projects. Through Rudi Music, he continues to amplify jazz musicians, celebrate bold artistry, and foster collaborations between Australia and Germany.