Will Stoeckel

Will Stoeckel has been working in the music industry for seven years, specialising in Artist Management and Recorded Music. Will currently manages The Grogans (February 2018), Bones and Jones (February 2023) and Azure Ryder (May 2024), while working within the management team of Aussie talents, Ocean Alley and Jack Botts.

In addition to his management work, Will is a Label Coordinator at Community Music, an enhanced distribution a part of UNIFIED Music Group. His DIY ethos aligns closely with the artists he works with, leading him to coordinate independent releases for his artists. This approach enables artists maintain full ownership and control over their music catalogues, while being able to access resources & infrastructure that can sometimes only be accessible through parting with master ownership.

Will’s artist development strategy is built on persistent touring, strategic releases, and long-term audience growth, with a focus on sustainability and international expansion.