Hugh Cruickshank

Hugh Cruickshank is the founder of moretocome, a creative business manager and entrepreneur driven by a passion for connecting arts with business. Over the past eight years, he has built a reputation for breaking Australian artists into national and global markets while empowering sustainable independent business models.

In the past five years alone, moretocome artists have twice been the #1 most played act on triple j Unearthed (The Terrys in 2021 and Velvet Trip in 2025), delivered two triple j Feature Albums, achieved a certified Gold single, and secured major global sync placements with brands including Apple and the Super Bowl. Hugh’s work consistently bridges creative vision with commercial strategy, transforming grassroots momentum into scalable, long-term careers.

Beyond artist management, Hugh has cultivated long-term partnerships across fashion, finance and lifestyle, working with brands including Barney Cools, Billabong, FELLR Can-Am and Sea-Doo, to create genuine cultural alignment while delivering strong commercial outcomes.