Martti Uy

Martti Uy is a Manila-based singer-songwriter, artist manager, and music executive. As President and CEO of Underdog Music, he leads an independent music company that has grown to represent more than 90 artists across pop, indie, R&B, and alternative genres, with a mission to help Filipino artists build sustainable careers both locally and internationally.

Inspired by his own journey as an independent artist, Martti has built Underdog Music around an artist-first philosophy, focusing on artist development, distribution, strategic partnerships, and new revenue opportunities. His work centers on creating scalable systems that empower artists to achieve greater financial independence while expanding their reach to global audiences.

Beyond his role as a label executive, Martti directly manages a select group of artists including Morissette, (e)motion engine, Coeli, LUMI, Chezka, and songwriter Relden Campanilla. His hands-on approach has contributed to successful releases, editorial placements, international collaborations, and sold-out live experiences.

Martti is also an advocate for a more sustainable and equitable music industry, actively participating in conversations around artist rights, responsible AI regulation, and the development of stronger support systems for creators across the Philippines and Southeast Asia.

Underdog Music
Underdog Music is a Manila-based music company focused on artist development, distribution, live experiences, marketing, artist products, and long-term career growth. Founded on an artist-first philosophy, Underdog Music was created to help build a more sustainable future for Filipino artists through transparent partnerships, education, innovative opportunities, and global access.

Today, Underdog Music supports a roster of more than 90 artists spanning pop, indie, alternative, R&B, and emerging genres. Its roster includes some of the Philippines’ most celebrated and influential artists, including Morissette, Over October, The Ridleys, Munimuni, (e)motion engine, Chezka, Coeli, and LUMI, among many others.

The company has developed a strong reputation for music distribution and artist growth, supporting hundreds of releases each year while maintaining a track record of more than 90% success in Spotify editorial playlist placements across its releases. In 2026, Underdog artist Chezka was selected as Spotify Radar Philippines’ featured artist, further highlighting the company’s commitment to developing the next generation of Filipino talent. Through its growing catalog, Underdog Music has reached audiences across Southeast Asia, the United States, and other key international markets.

Beyond distribution, Underdog Music works closely with artists and partners on release strategy, branding, audience development, monetization, and new revenue opportunities. The company is also expanding its product division, highlighted by successful launches such as The Ridleys’ Aphrodite EP 10th Anniversary merchandise collection, creating new ways for artists to connect with fans while generating sustainable revenue beyond streaming.

Underdog Music’s growing ecosystem includes partnerships with organizations such as LIAB Studios, home to artists including SHNTI and Yorko, as well as SB Town, supporting the distribution of artists such as GY and YGIG. The company also develops large-scale live experiences, including Morissette’s anniversary concert at the Smart Araneta Coliseum, while continuing to build meaningful opportunities for Filipino artists across Southeast Asia and beyond.

Beyond its commercial work, Underdog Music actively advocates for artist education, greater transparency within the music industry, and responsible regulation of artificial intelligence in creative fields. The company believes that a sustainable music ecosystem is built not only through technology and innovation, but by ensuring creators are informed, protected, and fairly compensated for their work.

Driven by a commitment to artist empowerment, innovation, and sustainability, Underdog Music is building a future where Filipino artists have the tools, opportunities, and ownership needed to thrive on their own terms.