Sammie Walsh

Sammie Walsh is the Founder and Director of Beehive PR, now in its 11th year shaping Australia’s music landscape.

Working from indie to arenas, death metal to pop, Beehive delivers full-spectrum campaigns across radio, editorial, DSPs and TV. The agency leads strategy across single releases, national tours and long-term album campaigns, partnering with both global and local teams — often alongside The Orchard, Live Nation and Destroy All Lines.

Campaign highlights include Sam Fischer, The Amity Affliction, Groovin the Moo, Golden Hour with Crowded House, and BIGSOUND.

With a deep, on-the-ground understanding of the Australian market, Sammie specialises in connecting international artists and teams with local audiences through culturally relevant, multi-channel campaigns that cut through.