Shannen Egan

Shannen Egan is a Melbourne-based music marketer, artist manager and strategist with experience across global label campaigns, artist development and international market growth. Currently a Marketing Manager at [PIAS] Australia, she works across local and international campaigns, bringing together creative strategy, digital marketing, audience development and streaming insights to help artists build sustainable careers.

Previously at Nettwerk Music Group, Shannen worked across global marketing and project management, collaborating with teams in Australia, the UK and North America on international release strategies and artist development. Alongside her label work, she runs First Impressions, a boutique music services and management business supporting emerging artists with campaign strategy, project management, digital growth and export planning.

Her approach combines creative world-building with a strong understanding of streaming ecosystems, audience behaviour and algorithmic discovery, with a particular interest in helping Australian artists connect with audiences internationally.

First Impressions
First Impressions is an Australian based boutique music management and artist services company focused on artist development, marketing strategy and long-term career growth.

Working closely with emerging and developing artists, First Impressions provides support across management, release strategy, digital marketing, audience development, project management and international planning. The company takes a highly tailored approach to each project, combining creative direction with audience insight, streaming strategy and practical career development.

[PIAS]
[PIAS] is an independent music company working with artists and labels across recorded music, distribution, marketing and artist services. With a global network spanning key international markets, [PIAS] supports independent music through strategic campaigns, audience development and long term artist growth.

In Australia, the team works across local and international releases for artists such as Massive Attack, KNEECAP, Nick Cave + more they connect artists with audiences through tailored marketing, digital strategy, DSP relationships, publicity and cross market collaboration.