Join YouTube Music and Sounds Australia for an exclusive session on navigating the Indonesian music landscape.
Indonesia is one of Southeast Asia’s most active digital music markets, with streaming accounting for over 90% of recorded music revenue and YouTube reaching more than 140 million users nationally. As Australian artists increasingly rely on international audiences for growth, Indonesia’s scale, appetite for global repertoire, and platform‑led discovery make it a key export market when approached with the right release and engagement strategy.
In this presentation, YouTube Music Lead for Indonesia, Mikael Aldo, will be joined by Director of Indonesian Label and publisher Suneater, Kukuh Rizal Arfianto to guide artists and industry through a multi-format release strategy designed to export Australian artists into Indonesia and deepen fan engagement.
Attendees will receive a comprehensive overview of the Indonesian industry and actionable, data-driven best practices for Australian artists looking to successfully break into the region.
These sessions are designed to equip independent artists and labels with the tools to build sustainable audiences, bridge cultural gaps, and leverage YouTube’s ecosystem for long-term growth. The presentation will conclude with a Q&A segment.
SOUTH AUSTRALIA
WHEN: Thursday 30 July, 4:15pm – 5:00pm
WHERE: AIR Indie-Con, Adelaide (for Indie-Con ticket holders only)
NEW SOUTH WALES
WHEN: Monday 3 August, 10:00am – 11:45am
WHERE: APRA AMCOS HQ, 16 Mountain St, Ultimo
VICTORIA
WHEN: Wednesday 5 August, 9:30am – 11:00am
WHERE: CY Venue, Collingwood Yards, 35 Johnston St, Collingwood
Registration is essential to attend the sessions in Sydney and Melbourne.