SOUNDS AUSTRALIA is Australia’s export music market development initiative, established to provide a cohesive and strategic platform to assist the Australian music industry access international business opportunities.

SOUNDS AUSTRALIA is a joint initiative of the Australia Council and APRA AMCOS, supported by the Federal Government together with State Government Agencies and Peak Industry Associations.

As a globally recognised brand, SOUNDS AUSTRALIA has now become synonymous with producing stellar showcasing events around the globe, featuring all Australian line ups, with some of world’s most influential bookers, buyers, agents and promoters in attendance alongside the tastemakers of tomorrow.

Our aim is to provide the best possible environment for Australian artists at international events, offering additional exposure to industry and fans. For more information on our events, head to ‘SHOWCASING‘.

We also provide valuable networking and considered business matching opportunities; by setting out to understand the goals and objectives of exporting managers prior to our events, we aim to connect them with relevant international industry. For more information, click on ‘NETWORKING’.

As a direct result of SOUNDS AUSTRALIA’s programs, the number of Australian artists showcasing at international events has grown from 49 per year in 2009 to 263 in 2014, a 437% increase in just six years.

In total, 512 Australian Artist have showcased with SOUNDS AUSTRALIA (since Jan 2009)

In 2009, the Australia Council for the Arts supported a Music Export Producer position and SOUNDS AUSTRALIA was established. The intention was to advance Australian music export activities at key international market events. This was achieved by:

  • Centralising efforts across national, state and territory funding agencies and commercial operators on behalf of the Australian contemporary music sector;
  • Raising the profile and visibility of Australian artists and industry in key international markets; and
  • Facilitating the introduction of buyers and sellers of music.

SOUNDS AUSTRALIA has established a genuine footprint in both the international and domestic markets, creating, developing and implementing a broad range of initiatives to advance the export interests of the Australian contemporary music sector.

Flume and Courtney

The activity undertaken by SOUNDS AUSTRALIA can be categorised in to four distinct offerings

  1. Creating and producing a range of high quality performance opportunities at  international showcasing events.
  2. Developing and delivering networking events that connect international buyers with Australian industry.
  3. Undertaking marketing & promotion.
  4. Providing export training, resources and strategic market knowledge through domestic activity at events such as BIG SOUND and AWME.

A unique networking event designed to provide a social, yet constructive environment setting for the Australians to meet key members of the US  or UK industry, before the full extent of showcasing begins. The sit down meal is placed like a wedding, so that the Australian delegates are strategically seated next to an industry type they have specified when completing their App profiles.

Takes place at: The Great Escape, SXSW


Coordinated round table sessions with key Conference Speakers. Sessions take place at NYU throughout each day of the conference, providing an opportunity to meet a number of key US industry in a structured yet informal setting, whilst drinking coffee through Australia’s famous biscuit. Speakers involved with Tim Tam Slams include Music Supervisors, Labels, Radio Pluggers, Venue Bookers and Agents.

Takes place at: CMJ Music Marathon


Take place during Australian based conference events.  The Australian showcasing artists are given an opportunity to meet with the international speakers and buyers in tailored One-On-One 20 minute meetings. The meetings are coordinated with each showcasing artists exporting objectives in mind and happen over the course of the conference in a dedicated space also managed by SOUNDS AUSTRALIA staff.

Takes place at:  BIGSOUND, AWME, EMC Australia.


Where a trade fair is a component of the international conference, SOUNDS AUSTRALIA will take responsibility for the coordination and management of the Australian Stand.  This will include coordinating meeting space and schedules where needed, branding, staffing the stand and hosting a drinks reception or other networking session to attract interest.

Takes place at:  MIDEM, WOMEX, Jazzahead!


Market education and export networking opportunities made available to companies from the international contingents attending SXSW 2015. Delivered in partnership with our global music partners including UKTI, and Canadian Blast/CIMA, the activity attracts delegates from the UK, Canada, Australia, New Zealand, Brazil, Ireland, France and Germany. The formats for each day include Round Table think- tank type sessions and quick-fire five minute speed meetings, all developed to facilitate introductions and broker business connections with people and companies from around the world.

Takes place at: SXSW


SOUNDS AUSTRALIA where possible and appropriate will recommend Australian industry delegates to speak on Conference Panels and events around the world.

Takes place at:  Canadian Music Week, Music Matters, The Great Escape, Primavera, Reeperbahn


Where time and dates allow SOUNDS AUSTRALIA will coordinate information panels specifically for the Australian industry and in particular exclusively for the managers of the showcasing artists to attend.  The session topics are often informed by upcoming international activity.  For instance this has included a focus on the UK (prior to our increased efforts at The Great Escape), a focus on New York (prior to enhanced activity at CMJ) and a focus on Germany as a pre cursor to our first role out at the Reeperbahn Festival.

Takes place at:  SXSW, The Great Escape


Whilst our focus and objective is to enhance export opportunities there is a recognised and inherent value in two-way trade.  In this respect the more the international music industry knows about the Australian Music Market and how to do business in Australia, the better in terms of creating reciprocal partnerships for the benefit of Australian artists internationally.  Throughout numerous conferences around the world SOUNDS AUSTRALIA have moderated and coordinated the delivery of an Australian Market Presentation.

Takes place at:  Canadian Music Week, Music Matters, The Great Escape, Sim Sao Paulo, MU:CON, Mix Music Radio, A2IM Indie Week.

SOUNDS AUSTRALIA actively promotes Australian artists and our events to international buyers at showcasing events using a wide range of marketing channels.

  • Social media presence – you can follow us on Facebook and Twitter for updates on our line ups and where to find SOUNDS AUSTRALIA showcases around the world, as well as information on international activity including Australians touring, releasing albums, and new signings abroad.
  • Ads in conference & festival programs
  • Promotional collateral that includes posters, flyers, postcards, pamphlet, fold out, brochures, booklets
  • Venue/pull up banners
  • Press releases
  • Engage publicists in relevant territories
  • The Sounds Australia App offers full details on all SOUNDS AUSTRALIA events including line ups and playing times, as well as comprehensive details on all showcasing artists activity.


Marketing Materials

Executive Producer - Millie Millgate

With a background in Events, Artist Management and Venue Booking, Millie has also worked in Music Supervision, and was the Creative Director of Music NSW, acting as Festival Director of Sound Summit/ TINA (This is Not Art) as part of role. She has worked closely with Festivals such as The Big Day Out and Homebake, and sat on the board of FBi Radio and Music NSW.

Export Music Producer - Glenn Dickie

Glenn spent 12 years at EMI Music Australia working across A&R, Promotions and Marketing. During his time there, he worked with artists from Robbie Williams to Lily Allen and JET to The Rolling Stones. He signed Miami Horror, Ricki-Lee, Oh Mercy and was part of a team that signed The Cat Empire, Airbourne and hip acts 360 and PEZ.

In 2003 he co-founded THE AUSSIE BBQ, the biggest showcase of Australian music outside of Australia. In the late 90′s he was a broadcaster on Melbourne community radio station 3RRR where he stayed for 12 years and played drums in various tour bands.

Associate Producer - Esti Zilber

Esti’s background is a mixture of music and arts.  She has been involved with producing several theatre productions, worked in book publishing in New York and was the Executive Producer Arts and Culture at FBi Radio.

Before working at SOUNDS AUSTRALIA, she was the Executive Assistant to Michael Chugg and managed the offices of Chugg Entertainment.


SOUNDS AUSTRALIA ‘s principle funding partners, the Australia Council, APRA|AMCOS and the Ministry for the Arts (Previously known as OFTA), will meet quarterly to review the strategic direction.

SOUNDS AUSTRALIA will consult with its multifarious stakeholders throughout the year, through both formal and informal engagements, including but not limited to: industry briefings during key domestic conferences, video-conferencing, email surveys and targeted phone conversations.

APRA AMCOS as custodian of the national export initiative is well equipped to provide the strategic, administrative and management support required to deliver the agreed strategic objectives.

SOUNDS AUSTRALIA is located within the Member Services department of APRA AMCOS, reporting to Head of Member Services, Dean Ormston.


The Australia Council for the Arts


The Ministry for the Arts (Previously Office for the Arts (OFTA)

Phonographic Performance Company of Australia (PPCA)

Arts Queensland

Arts SA



Australian Music Publishers Association (AMPAL)

THE GREAT ESCAPE: Annual Industry Luncheon

Australian High Commission, UK

CANADIAN MUSIC WEEK: Australian Reception

Canadian Consulate General, Sydney

THE AUSSIE BBQ TOUR, INDIA: NH7 Weekender Festival/Nokia Music Connects: Indian Music Forum

Department of Foreign Affairs and Trade (DFAT) via

- OZFEST India

- Australian International Cultural Council (AICC)

- Australia-India Council (AIC)


Mushroom Music Publishing

Maton Guitars

Cotton On



“BEST EXPORT OFFICE” Award at to SOUNDS AUSTRALIA the YMCAs (Yearly Music Conference Awards), The Great Escape 2011.

HALL OF FAME” inductee at the YMCAs presented to Millie Millgate, Sounds Australia’s Executive Producer for services to music export, The Great Escape 2012

SMAC of The Year” awarded to Millie Millgate; FBi’s Sydney Music Arts and Culture Awards 2011


  • Potential to reach key audiences through both branding and events
  • Major Sponsorship status at 15 Showcase Events across 5 Countries
  • Inherit tremendous amount of goodwill that has been established in THE AUSSIE BBQ over the last 10 years
  • Extremely strong relationships with each of the International event organisers
  • Smooth and successful expansion with a trusted brand in to 3 additional territories outside of the USA (Canada, UK and ASIA), adding 7 stand alone Aussie BBQ Events – and looking for more.
  • One stop shop for penetrating the valuable International Conference Market Circuit.
  • Unique opportunity to access international market event audiences without the associated per-event sponsorship costs
  • Lead with logo visibility targeted at the event at large – reinforced through substantial on the ground event presence and personal interaction with fans, bands and industry.
  • Access to brand content for SOUNDS AUSTRALIA/AUSSIE BBQ iPad and iPhone app advertising

Phone: +61 (0)2 99357831

Email: info@soundsaustralia.com.au

Velociraptor at The Aussie BBQ TGE 2013